diff --git a/Cargo.lock b/Cargo.lock
index 3769e1913a..c41aa4d8e2 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -1986,7 +1986,7 @@ dependencies = [
  "operator",
  "query",
  "rand 0.9.0",
- "reqwest",
+ "reqwest 0.12.9",
  "serde",
  "serde_json",
  "servers",
@@ -2124,7 +2124,7 @@ dependencies = [
  "query",
  "rand 0.9.0",
  "regex",
- "reqwest",
+ "reqwest 0.12.9",
  "rexpect",
  "serde",
  "serde_json",
@@ -2370,7 +2370,7 @@ dependencies = [
  "common-test-util",
  "common-version",
  "hyper 0.14.30",
- "reqwest",
+ "reqwest 0.12.9",
  "serde",
  "tempfile",
  "tokio",
@@ -3762,7 +3762,7 @@ dependencies = [
  "prometheus",
  "prost 0.13.5",
  "query",
- "reqwest",
+ "reqwest 0.12.9",
  "serde",
  "serde_json",
  "servers",
@@ -8238,7 +8238,7 @@ dependencies = [
  "prometheus",
  "quick-xml 0.36.2",
  "reqsign",
- "reqwest",
+ "reqwest 0.12.9",
  "serde",
  "serde_json",
  "sha2",
@@ -8310,6 +8310,19 @@ dependencies = [
  "tracing",
 ]
 
+[[package]]
+name = "opentelemetry-http"
+version = "0.10.0"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "7f51189ce8be654f9b5f7e70e49967ed894e84a06fc35c6c042e64ac1fc5399e"
+dependencies = [
+ "async-trait",
+ "bytes",
+ "http 0.2.12",
+ "opentelemetry 0.21.0",
+ "reqwest 0.11.27",
+]
+
 [[package]]
 name = "opentelemetry-otlp"
 version = "0.14.0"
@@ -8320,10 +8333,12 @@ dependencies = [
  "futures-core",
  "http 0.2.12",
  "opentelemetry 0.21.0",
+ "opentelemetry-http",
  "opentelemetry-proto 0.4.0",
  "opentelemetry-semantic-conventions",
  "opentelemetry_sdk 0.21.2",
  "prost 0.11.9",
+ "reqwest 0.11.27",
  "thiserror 1.0.64",
  "tokio",
  "tonic 0.9.2",
@@ -10310,7 +10325,7 @@ dependencies = [
  "percent-encoding",
  "quick-xml 0.35.0",
  "rand 0.8.5",
- "reqwest",
+ "reqwest 0.12.9",
  "rsa",
  "rust-ini 0.21.1",
  "serde",
@@ -10319,6 +10334,42 @@ dependencies = [
  "sha2",
 ]
 
+[[package]]
+name = "reqwest"
+version = "0.11.27"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "dd67538700a17451e7cba03ac727fb961abb7607553461627b97de0b89cf4a62"
+dependencies = [
+ "base64 0.21.7",
+ "bytes",
+ "encoding_rs",
+ "futures-core",
+ "futures-util",
+ "h2 0.3.26",
+ "http 0.2.12",
+ "http-body 0.4.6",
+ "hyper 0.14.30",
+ "ipnet",
+ "js-sys",
+ "log",
+ "mime",
+ "once_cell",
+ "percent-encoding",
+ "pin-project-lite",
+ "serde",
+ "serde_json",
+ "serde_urlencoded",
+ "sync_wrapper 0.1.2",
+ "system-configuration",
+ "tokio",
+ "tower-service",
+ "url",
+ "wasm-bindgen",
+ "wasm-bindgen-futures",
+ "web-sys",
+ "winreg",
+]
+
 [[package]]
 name = "reqwest"
 version = "0.12.9"
@@ -11234,7 +11285,7 @@ dependencies = [
  "quoted-string",
  "rand 0.9.0",
  "regex",
- "reqwest",
+ "reqwest 0.12.9",
  "rust-embed",
  "rustls",
  "rustls-pemfile",
@@ -11678,7 +11729,7 @@ dependencies = [
  "local-ip-address",
  "mysql",
  "num_cpus",
- "reqwest",
+ "reqwest 0.12.9",
  "serde",
  "serde_json",
  "sha2",
@@ -12328,6 +12379,27 @@ dependencies = [
  "nom",
 ]
 
+[[package]]
+name = "system-configuration"
+version = "0.5.1"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "ba3a3adc5c275d719af8cb4272ea1c4a6d668a777f37e115f6d11ddbc1c8e0e7"
+dependencies = [
+ "bitflags 1.3.2",
+ "core-foundation",
+ "system-configuration-sys",
+]
+
+[[package]]
+name = "system-configuration-sys"
+version = "0.5.0"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "a75fb188eb626b924683e3b95e3a48e63551fcfb51949de2f06a9d91dbee93c9"
+dependencies = [
+ "core-foundation-sys",
+ "libc",
+]
+
 [[package]]
 name = "table"
 version = "0.15.0"
@@ -12618,7 +12690,7 @@ dependencies = [
  "paste",
  "rand 0.9.0",
  "rand_chacha 0.9.0",
- "reqwest",
+ "reqwest 0.12.9",
  "schemars",
  "serde",
  "serde_json",
@@ -14501,6 +14573,16 @@ dependencies = [
  "memchr",
 ]
 
+[[package]]
+name = "winreg"
+version = "0.50.0"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "524e57b2c537c0f9b1e69f1965311ec12182b4122e45035b1508cd24d2adadb1"
+dependencies = [
+ "cfg-if",
+ "windows-sys 0.48.0",
+]
+
 [[package]]
 name = "wit-bindgen-rt"
 version = "0.39.0"
diff --git a/config/config.md b/config/config.md
index 37cd5d1bac..5369f14cd9 100644
--- a/config/config.md
+++ b/config/config.md
@@ -185,10 +185,11 @@
 | `logging.dir` | String | `./greptimedb_data/logs` | The directory to store the log files. If set to empty, logs will not be written to files. |
 | `logging.level` | String | Unset | The log level. Can be `info`/`debug`/`warn`/`error`. |
 | `logging.enable_otlp_tracing` | Bool | `false` | Enable OTLP tracing. |
-| `logging.otlp_endpoint` | String | `http://localhost:4317` | The OTLP tracing endpoint. |
+| `logging.otlp_endpoint` | String | `http://localhost:4318` | The OTLP tracing endpoint. |
 | `logging.append_stdout` | Bool | `true` | Whether to append logs to stdout. |
 | `logging.log_format` | String | `text` | The log format. Can be `text`/`json`. |
 | `logging.max_log_files` | Integer | `720` | The maximum amount of log files. |
+| `logging.otlp_export_protocol` | String | `http` | The OTLP tracing export protocol. Can be `grpc`/`http`. |
 | `logging.tracing_sample_ratio` | -- | -- | The percentage of tracing will be sampled and exported.<br/>Valid range `[0, 1]`, 1 means all traces are sampled, 0 means all traces are not sampled, the default value is 1.<br/>ratio > 1 are treated as 1. Fractions < 0 are treated as 0 |
 | `logging.tracing_sample_ratio.default_ratio` | Float | `1.0` | -- |
 | `slow_query` | -- | -- | The slow query log options. |
@@ -288,10 +289,11 @@
 | `logging.dir` | String | `./greptimedb_data/logs` | The directory to store the log files. If set to empty, logs will not be written to files. |
 | `logging.level` | String | Unset | The log level. Can be `info`/`debug`/`warn`/`error`. |
 | `logging.enable_otlp_tracing` | Bool | `false` | Enable OTLP tracing. |
-| `logging.otlp_endpoint` | String | `http://localhost:4317` | The OTLP tracing endpoint. |
+| `logging.otlp_endpoint` | String | `http://localhost:4318` | The OTLP tracing endpoint. |
 | `logging.append_stdout` | Bool | `true` | Whether to append logs to stdout. |
 | `logging.log_format` | String | `text` | The log format. Can be `text`/`json`. |
 | `logging.max_log_files` | Integer | `720` | The maximum amount of log files. |
+| `logging.otlp_export_protocol` | String | `http` | The OTLP tracing export protocol. Can be `grpc`/`http`. |
 | `logging.tracing_sample_ratio` | -- | -- | The percentage of tracing will be sampled and exported.<br/>Valid range `[0, 1]`, 1 means all traces are sampled, 0 means all traces are not sampled, the default value is 1.<br/>ratio > 1 are treated as 1. Fractions < 0 are treated as 0 |
 | `logging.tracing_sample_ratio.default_ratio` | Float | `1.0` | -- |
 | `slow_query` | -- | -- | The slow query log options. |
@@ -370,10 +372,11 @@
 | `logging.dir` | String | `./greptimedb_data/logs` | The directory to store the log files. If set to empty, logs will not be written to files. |
 | `logging.level` | String | Unset | The log level. Can be `info`/`debug`/`warn`/`error`. |
 | `logging.enable_otlp_tracing` | Bool | `false` | Enable OTLP tracing. |
-| `logging.otlp_endpoint` | String | `http://localhost:4317` | The OTLP tracing endpoint. |
+| `logging.otlp_endpoint` | String | `http://localhost:4318` | The OTLP tracing endpoint. |
 | `logging.append_stdout` | Bool | `true` | Whether to append logs to stdout. |
 | `logging.log_format` | String | `text` | The log format. Can be `text`/`json`. |
 | `logging.max_log_files` | Integer | `720` | The maximum amount of log files. |
+| `logging.otlp_export_protocol` | String | `http` | The OTLP tracing export protocol. Can be `grpc`/`http`. |
 | `logging.tracing_sample_ratio` | -- | -- | The percentage of tracing will be sampled and exported.<br/>Valid range `[0, 1]`, 1 means all traces are sampled, 0 means all traces are not sampled, the default value is 1.<br/>ratio > 1 are treated as 1. Fractions < 0 are treated as 0 |
 | `logging.tracing_sample_ratio.default_ratio` | Float | `1.0` | -- |
 | `export_metrics` | -- | -- | The metasrv can export its metrics and send to Prometheus compatible service (e.g. `greptimedb` itself) from remote-write API.<br/>This is only used for `greptimedb` to export its own metrics internally. It's different from prometheus scrape. |
@@ -534,10 +537,11 @@
 | `logging.dir` | String | `./greptimedb_data/logs` | The directory to store the log files. If set to empty, logs will not be written to files. |
 | `logging.level` | String | Unset | The log level. Can be `info`/`debug`/`warn`/`error`. |
 | `logging.enable_otlp_tracing` | Bool | `false` | Enable OTLP tracing. |
-| `logging.otlp_endpoint` | String | `http://localhost:4317` | The OTLP tracing endpoint. |
+| `logging.otlp_endpoint` | String | `http://localhost:4318` | The OTLP tracing endpoint. |
 | `logging.append_stdout` | Bool | `true` | Whether to append logs to stdout. |
 | `logging.log_format` | String | `text` | The log format. Can be `text`/`json`. |
 | `logging.max_log_files` | Integer | `720` | The maximum amount of log files. |
+| `logging.otlp_export_protocol` | String | `http` | The OTLP tracing export protocol. Can be `grpc`/`http`. |
 | `logging.tracing_sample_ratio` | -- | -- | The percentage of tracing will be sampled and exported.<br/>Valid range `[0, 1]`, 1 means all traces are sampled, 0 means all traces are not sampled, the default value is 1.<br/>ratio > 1 are treated as 1. Fractions < 0 are treated as 0 |
 | `logging.tracing_sample_ratio.default_ratio` | Float | `1.0` | -- |
 | `export_metrics` | -- | -- | The datanode can export its metrics and send to Prometheus compatible service (e.g. `greptimedb` itself) from remote-write API.<br/>This is only used for `greptimedb` to export its own metrics internally. It's different from prometheus scrape. |
@@ -584,10 +588,11 @@
 | `logging.dir` | String | `./greptimedb_data/logs` | The directory to store the log files. If set to empty, logs will not be written to files. |
 | `logging.level` | String | Unset | The log level. Can be `info`/`debug`/`warn`/`error`. |
 | `logging.enable_otlp_tracing` | Bool | `false` | Enable OTLP tracing. |
-| `logging.otlp_endpoint` | String | `http://localhost:4317` | The OTLP tracing endpoint. |
+| `logging.otlp_endpoint` | String | `http://localhost:4318` | The OTLP tracing endpoint. |
 | `logging.append_stdout` | Bool | `true` | Whether to append logs to stdout. |
 | `logging.log_format` | String | `text` | The log format. Can be `text`/`json`. |
 | `logging.max_log_files` | Integer | `720` | The maximum amount of log files. |
+| `logging.otlp_export_protocol` | String | `http` | The OTLP tracing export protocol. Can be `grpc`/`http`. |
 | `logging.tracing_sample_ratio` | -- | -- | The percentage of tracing will be sampled and exported.<br/>Valid range `[0, 1]`, 1 means all traces are sampled, 0 means all traces are not sampled, the default value is 1.<br/>ratio > 1 are treated as 1. Fractions < 0 are treated as 0 |
 | `logging.tracing_sample_ratio.default_ratio` | Float | `1.0` | -- |
 | `tracing` | -- | -- | The tracing options. Only effect when compiled with `tokio-console` feature. |
diff --git a/config/datanode.example.toml b/config/datanode.example.toml
index ac9e9487f5..6cb4d8bed9 100644
--- a/config/datanode.example.toml
+++ b/config/datanode.example.toml
@@ -629,7 +629,7 @@ level = "info"
 enable_otlp_tracing = false
 
 ## The OTLP tracing endpoint.
-otlp_endpoint = "http://localhost:4317"
+otlp_endpoint = "http://localhost:4318"
 
 ## Whether to append logs to stdout.
 append_stdout = true
@@ -640,6 +640,9 @@ log_format = "text"
 ## The maximum amount of log files.
 max_log_files = 720
 
+## The OTLP tracing export protocol. Can be `grpc`/`http`.
+otlp_export_protocol = "http"
+
 ## The percentage of tracing will be sampled and exported.
 ## Valid range `[0, 1]`, 1 means all traces are sampled, 0 means all traces are not sampled, the default value is 1.
 ## ratio > 1 are treated as 1. Fractions < 0 are treated as 0
diff --git a/config/flownode.example.toml b/config/flownode.example.toml
index 43c7ef1141..76ddda2540 100644
--- a/config/flownode.example.toml
+++ b/config/flownode.example.toml
@@ -83,7 +83,7 @@ level = "info"
 enable_otlp_tracing = false
 
 ## The OTLP tracing endpoint.
-otlp_endpoint = "http://localhost:4317"
+otlp_endpoint = "http://localhost:4318"
 
 ## Whether to append logs to stdout.
 append_stdout = true
@@ -94,6 +94,9 @@ log_format = "text"
 ## The maximum amount of log files.
 max_log_files = 720
 
+## The OTLP tracing export protocol. Can be `grpc`/`http`.
+otlp_export_protocol = "http"
+
 ## The percentage of tracing will be sampled and exported.
 ## Valid range `[0, 1]`, 1 means all traces are sampled, 0 means all traces are not sampled, the default value is 1.
 ## ratio > 1 are treated as 1. Fractions < 0 are treated as 0
diff --git a/config/frontend.example.toml b/config/frontend.example.toml
index a6a818bcc0..ca4cfe9bcf 100644
--- a/config/frontend.example.toml
+++ b/config/frontend.example.toml
@@ -218,7 +218,7 @@ level = "info"
 enable_otlp_tracing = false
 
 ## The OTLP tracing endpoint.
-otlp_endpoint = "http://localhost:4317"
+otlp_endpoint = "http://localhost:4318"
 
 ## Whether to append logs to stdout.
 append_stdout = true
@@ -229,6 +229,9 @@ log_format = "text"
 ## The maximum amount of log files.
 max_log_files = 720
 
+## The OTLP tracing export protocol. Can be `grpc`/`http`.
+otlp_export_protocol = "http"
+
 ## The percentage of tracing will be sampled and exported.
 ## Valid range `[0, 1]`, 1 means all traces are sampled, 0 means all traces are not sampled, the default value is 1.
 ## ratio > 1 are treated as 1. Fractions < 0 are treated as 0
diff --git a/config/metasrv.example.toml b/config/metasrv.example.toml
index 81213b2a12..d62ed6c115 100644
--- a/config/metasrv.example.toml
+++ b/config/metasrv.example.toml
@@ -220,7 +220,7 @@ level = "info"
 enable_otlp_tracing = false
 
 ## The OTLP tracing endpoint.
-otlp_endpoint = "http://localhost:4317"
+otlp_endpoint = "http://localhost:4318"
 
 ## Whether to append logs to stdout.
 append_stdout = true
@@ -231,6 +231,9 @@ log_format = "text"
 ## The maximum amount of log files.
 max_log_files = 720
 
+## The OTLP tracing export protocol. Can be `grpc`/`http`.
+otlp_export_protocol = "http"
+
 ## The percentage of tracing will be sampled and exported.
 ## Valid range `[0, 1]`, 1 means all traces are sampled, 0 means all traces are not sampled, the default value is 1.
 ## ratio > 1 are treated as 1. Fractions < 0 are treated as 0
diff --git a/config/standalone.example.toml b/config/standalone.example.toml
index 269878b61a..42bc7c913e 100644
--- a/config/standalone.example.toml
+++ b/config/standalone.example.toml
@@ -720,7 +720,7 @@ level = "info"
 enable_otlp_tracing = false
 
 ## The OTLP tracing endpoint.
-otlp_endpoint = "http://localhost:4317"
+otlp_endpoint = "http://localhost:4318"
 
 ## Whether to append logs to stdout.
 append_stdout = true
@@ -731,6 +731,9 @@ log_format = "text"
 ## The maximum amount of log files.
 max_log_files = 720
 
+## The OTLP tracing export protocol. Can be `grpc`/`http`.
+otlp_export_protocol = "http"
+
 ## The percentage of tracing will be sampled and exported.
 ## Valid range `[0, 1]`, 1 means all traces are sampled, 0 means all traces are not sampled, the default value is 1.
 ## ratio > 1 are treated as 1. Fractions < 0 are treated as 0
diff --git a/src/cmd/tests/load_config_test.rs b/src/cmd/tests/load_config_test.rs
index 53f5cdfd09..e3211aba46 100644
--- a/src/cmd/tests/load_config_test.rs
+++ b/src/cmd/tests/load_config_test.rs
@@ -18,7 +18,7 @@ use cmd::options::GreptimeOptions;
 use cmd::standalone::StandaloneOptions;
 use common_config::{Configurable, DEFAULT_DATA_HOME};
 use common_options::datanode::{ClientOptions, DatanodeClientOptions};
-use common_telemetry::logging::{LoggingOptions, DEFAULT_LOGGING_DIR, DEFAULT_OTLP_ENDPOINT};
+use common_telemetry::logging::{LoggingOptions, DEFAULT_LOGGING_DIR, DEFAULT_OTLP_HTTP_ENDPOINT};
 use common_wal::config::raft_engine::RaftEngineConfig;
 use common_wal::config::DatanodeWalConfig;
 use datanode::config::{DatanodeOptions, RegionEngineConfig, StorageConfig};
@@ -81,7 +81,7 @@ fn test_load_datanode_example_config() {
             logging: LoggingOptions {
                 level: Some("info".to_string()),
                 dir: format!("{}/{}", DEFAULT_DATA_HOME, DEFAULT_LOGGING_DIR),
-                otlp_endpoint: Some(DEFAULT_OTLP_ENDPOINT.to_string()),
+                otlp_endpoint: Some(DEFAULT_OTLP_HTTP_ENDPOINT.to_string()),
                 tracing_sample_ratio: Some(Default::default()),
                 ..Default::default()
             },
@@ -124,7 +124,7 @@ fn test_load_frontend_example_config() {
             logging: LoggingOptions {
                 level: Some("info".to_string()),
                 dir: format!("{}/{}", DEFAULT_DATA_HOME, DEFAULT_LOGGING_DIR),
-                otlp_endpoint: Some(DEFAULT_OTLP_ENDPOINT.to_string()),
+                otlp_endpoint: Some(DEFAULT_OTLP_HTTP_ENDPOINT.to_string()),
                 tracing_sample_ratio: Some(Default::default()),
                 ..Default::default()
             },
@@ -172,7 +172,7 @@ fn test_load_metasrv_example_config() {
             logging: LoggingOptions {
                 dir: format!("{}/{}", DEFAULT_DATA_HOME, DEFAULT_LOGGING_DIR),
                 level: Some("info".to_string()),
-                otlp_endpoint: Some(DEFAULT_OTLP_ENDPOINT.to_string()),
+                otlp_endpoint: Some(DEFAULT_OTLP_HTTP_ENDPOINT.to_string()),
                 tracing_sample_ratio: Some(Default::default()),
                 ..Default::default()
             },
@@ -229,7 +229,7 @@ fn test_load_standalone_example_config() {
             logging: LoggingOptions {
                 level: Some("info".to_string()),
                 dir: format!("{}/{}", DEFAULT_DATA_HOME, DEFAULT_LOGGING_DIR),
-                otlp_endpoint: Some(DEFAULT_OTLP_ENDPOINT.to_string()),
+                otlp_endpoint: Some(DEFAULT_OTLP_HTTP_ENDPOINT.to_string()),
                 tracing_sample_ratio: Some(Default::default()),
                 ..Default::default()
             },
diff --git a/src/common/telemetry/Cargo.toml b/src/common/telemetry/Cargo.toml
index 1e1d2cd448..dce74e723a 100644
--- a/src/common/telemetry/Cargo.toml
+++ b/src/common/telemetry/Cargo.toml
@@ -22,7 +22,7 @@ once_cell.workspace = true
 opentelemetry = { version = "0.21.0", default-features = false, features = [
     "trace",
 ] }
-opentelemetry-otlp = { version = "0.14.0", features = ["tokio"] }
+opentelemetry-otlp = { version = "0.14.0", features = ["tokio", "http-proto", "reqwest-client"] }
 opentelemetry-semantic-conventions = "0.13.0"
 opentelemetry_sdk = { version = "0.21.0", features = ["rt-tokio"] }
 parking_lot.workspace = true
diff --git a/src/common/telemetry/src/logging.rs b/src/common/telemetry/src/logging.rs
index 76d04fc418..64661db8f1 100644
--- a/src/common/telemetry/src/logging.rs
+++ b/src/common/telemetry/src/logging.rs
@@ -20,7 +20,7 @@ use std::time::Duration;
 
 use once_cell::sync::{Lazy, OnceCell};
 use opentelemetry::{global, KeyValue};
-use opentelemetry_otlp::WithExportConfig;
+use opentelemetry_otlp::{Protocol, SpanExporterBuilder, WithExportConfig};
 use opentelemetry_sdk::propagation::TraceContextPropagator;
 use opentelemetry_sdk::trace::Sampler;
 use opentelemetry_semantic_conventions::resource;
@@ -36,7 +36,11 @@ use tracing_subscriber::{filter, EnvFilter, Registry};
 
 use crate::tracing_sampler::{create_sampler, TracingSampleOptions};
 
-pub const DEFAULT_OTLP_ENDPOINT: &str = "http://localhost:4317";
+/// The default endpoint when use gRPC exporter protocol.
+pub const DEFAULT_OTLP_GRPC_ENDPOINT: &str = "http://localhost:4317";
+
+/// The default endpoint when use HTTP exporter protocol.
+pub const DEFAULT_OTLP_HTTP_ENDPOINT: &str = "http://localhost:4318";
 
 /// The default logs directory.
 pub const DEFAULT_LOGGING_DIR: &str = "logs";
@@ -72,6 +76,20 @@ pub struct LoggingOptions {
 
     /// The tracing sample ratio.
     pub tracing_sample_ratio: Option<TracingSampleOptions>,
+
+    /// The protocol of OTLP export.
+    pub otlp_export_protocol: Option<OtlpExportProtocol>,
+}
+
+/// The protocol of OTLP export.
+#[derive(Clone, Debug, Serialize, Deserialize, PartialEq)]
+#[serde(rename_all = "snake_case")]
+pub enum OtlpExportProtocol {
+    /// GRPC protocol.
+    Grpc,
+
+    /// HTTP protocol with binary protobuf.
+    Http,
 }
 
 /// The options of slow query.
@@ -147,6 +165,7 @@ impl Default for LoggingOptions {
             append_stdout: true,
             // Rotation hourly, 24 files per day, keeps info log files of 30 days
             max_log_files: 720,
+            otlp_export_protocol: None,
         }
     }
 }
@@ -388,22 +407,9 @@ pub fn init_global_logging(
                     KeyValue::new(resource::PROCESS_PID, std::process::id().to_string()),
                 ]));
 
-            let exporter = opentelemetry_otlp::new_exporter().tonic().with_endpoint(
-                opts.otlp_endpoint
-                    .as_ref()
-                    .map(|e| {
-                        if e.starts_with("http") {
-                            e.to_string()
-                        } else {
-                            format!("http://{}", e)
-                        }
-                    })
-                    .unwrap_or(DEFAULT_OTLP_ENDPOINT.to_string()),
-            );
-
             let tracer = opentelemetry_otlp::new_pipeline()
                 .tracing()
-                .with_exporter(exporter)
+                .with_exporter(build_otlp_exporter(opts))
                 .with_trace_config(trace_config)
                 .install_batch(opentelemetry_sdk::runtime::Tokio)
                 .expect("otlp tracer install failed");
@@ -421,6 +427,42 @@ pub fn init_global_logging(
     guards
 }
 
+fn build_otlp_exporter(opts: &LoggingOptions) -> SpanExporterBuilder {
+    let protocol = opts
+        .otlp_export_protocol
+        .clone()
+        .unwrap_or(OtlpExportProtocol::Http);
+
+    let endpoint = opts
+        .otlp_endpoint
+        .as_ref()
+        .map(|e| {
+            if e.starts_with("http") {
+                e.to_string()
+            } else {
+                format!("http://{}", e)
+            }
+        })
+        .unwrap_or_else(|| match protocol {
+            OtlpExportProtocol::Grpc => DEFAULT_OTLP_GRPC_ENDPOINT.to_string(),
+            OtlpExportProtocol::Http => DEFAULT_OTLP_HTTP_ENDPOINT.to_string(),
+        });
+
+    match protocol {
+        OtlpExportProtocol::Grpc => SpanExporterBuilder::Tonic(
+            opentelemetry_otlp::new_exporter()
+                .tonic()
+                .with_endpoint(endpoint),
+        ),
+        OtlpExportProtocol::Http => SpanExporterBuilder::Http(
+            opentelemetry_otlp::new_exporter()
+                .http()
+                .with_endpoint(endpoint)
+                .with_protocol(Protocol::HttpBinary),
+        ),
+    }
+}
+
 fn build_slow_query_logger<S>(
     opts: &LoggingOptions,
     slow_query_opts: Option<&SlowQueryOptions>,