diff --git a/libs/metrics/src/lib.rs b/libs/metrics/src/lib.rs
index b4026d93e1..0b3b24c18e 100644
--- a/libs/metrics/src/lib.rs
+++ b/libs/metrics/src/lib.rs
@@ -89,14 +89,14 @@ pub const DISK_WRITE_SECONDS_BUCKETS: &[f64] = &[
     0.000_050, 0.000_100, 0.000_500, 0.001, 0.003, 0.005, 0.01, 0.05, 0.1, 0.3, 0.5,
 ];
 
-pub fn set_build_info_metric(revision: &str) {
+pub fn set_build_info_metric(revision: &str, build_tag: &str) {
     let metric = register_int_gauge_vec!(
         "libmetrics_build_info",
         "Build/version information",
-        &["revision"]
+        &["revision", "build_tag"]
     )
     .expect("Failed to register build info metric");
-    metric.with_label_values(&[revision]).set(1);
+    metric.with_label_values(&[revision, build_tag]).set(1);
 }
 
 // Records I/O stats in a "cross-platform" way.
diff --git a/libs/utils/src/lib.rs b/libs/utils/src/lib.rs
index b3e38cd9e1..88cefd516d 100644
--- a/libs/utils/src/lib.rs
+++ b/libs/utils/src/lib.rs
@@ -130,6 +130,21 @@ macro_rules! project_git_version {
     };
 }
 
+/// This is a shortcut to embed build tag into binaries and avoid copying the same build script to all packages
+#[macro_export]
+macro_rules! project_build_tag {
+    ($const_identifier:ident) => {
+        const $const_identifier: &::core::primitive::str = {
+            const __ARG: &[&::core::primitive::str; 2] = &match ::core::option_env!("BUILD_TAG") {
+                ::core::option::Option::Some(x) => ["build_tag-env:", x],
+                ::core::option::Option::None => ["build_tag:", ""],
+            };
+
+            $crate::__const_format::concatcp!(__ARG[0], __ARG[1])
+        };
+    };
+}
+
 /// Re-export for `project_git_version` macro
 #[doc(hidden)]
 pub use const_format as __const_format;
diff --git a/pageserver/src/bin/pageserver.rs b/pageserver/src/bin/pageserver.rs
index 798b9f258b..df2db25ec6 100644
--- a/pageserver/src/bin/pageserver.rs
+++ b/pageserver/src/bin/pageserver.rs
@@ -34,11 +34,12 @@ use postgres_backend::AuthType;
 use utils::logging::TracingErrorLayerEnablement;
 use utils::signals::ShutdownSignals;
 use utils::{
-    auth::JwtAuth, logging, project_git_version, sentry_init::init_sentry, signals::Signal,
-    tcp_listener,
+    auth::JwtAuth, logging, project_build_tag, project_git_version, sentry_init::init_sentry,
+    signals::Signal, tcp_listener,
 };
 
 project_git_version!(GIT_VERSION);
+project_build_tag!(BUILD_TAG);
 
 const PID_FILE_NAME: &str = "pageserver.pid";
 
@@ -258,11 +259,12 @@ fn start_pageserver(
     // A changed version string indicates changed software.
     // A changed launch timestamp indicates a pageserver restart.
     info!(
-        "version: {} launch_timestamp: {}",
+        "version: {} launch_timestamp: {} build_tag: {}",
         version(),
-        launch_ts.to_string()
+        launch_ts.to_string(),
+        BUILD_TAG,
     );
-    set_build_info_metric(GIT_VERSION);
+    set_build_info_metric(GIT_VERSION, BUILD_TAG);
     set_launch_timestamp_metric(launch_ts);
     pageserver::preinitialize_metrics();
 
diff --git a/proxy/src/bin/proxy.rs b/proxy/src/bin/proxy.rs
index a9ca308797..28d0d95c5b 100644
--- a/proxy/src/bin/proxy.rs
+++ b/proxy/src/bin/proxy.rs
@@ -16,9 +16,10 @@ use tokio::task::JoinSet;
 use tokio_util::sync::CancellationToken;
 use tracing::info;
 use tracing::warn;
-use utils::{project_git_version, sentry_init::init_sentry};
+use utils::{project_build_tag, project_git_version, sentry_init::init_sentry};
 
 project_git_version!(GIT_VERSION);
+project_build_tag!(BUILD_TAG);
 
 use clap::{Parser, ValueEnum};
 
@@ -100,7 +101,8 @@ async fn main() -> anyhow::Result<()> {
     let _sentry_guard = init_sentry(Some(GIT_VERSION.into()), &[]);
 
     info!("Version: {GIT_VERSION}");
-    ::metrics::set_build_info_metric(GIT_VERSION);
+    info!("Build_tag: {BUILD_TAG}");
+    ::metrics::set_build_info_metric(GIT_VERSION, BUILD_TAG);
 
     let args = ProxyCliArgs::parse();
     let config = build_config(&args)?;
diff --git a/safekeeper/src/bin/safekeeper.rs b/safekeeper/src/bin/safekeeper.rs
index 202343fca1..d476cf33ae 100644
--- a/safekeeper/src/bin/safekeeper.rs
+++ b/safekeeper/src/bin/safekeeper.rs
@@ -42,7 +42,7 @@ use utils::auth::{JwtAuth, Scope};
 use utils::{
     id::NodeId,
     logging::{self, LogFormat},
-    project_git_version,
+    project_build_tag, project_git_version,
     sentry_init::init_sentry,
     tcp_listener,
 };
@@ -51,6 +51,7 @@ const PID_FILE_NAME: &str = "safekeeper.pid";
 const ID_FILE_NAME: &str = "safekeeper.id";
 
 project_git_version!(GIT_VERSION);
+project_build_tag!(BUILD_TAG);
 
 const ABOUT: &str = r#"
 A fleet of safekeepers is responsible for reliably storing WAL received from
@@ -204,6 +205,7 @@ async fn main() -> anyhow::Result<()> {
     )?;
     logging::replace_panic_hook_with_tracing_panic_hook().forget();
     info!("version: {GIT_VERSION}");
+    info!("buld_tag: {BUILD_TAG}");
 
     let args_workdir = &args.datadir;
     let workdir = args_workdir.canonicalize_utf8().with_context(|| {
@@ -423,7 +425,7 @@ async fn start_safekeeper(conf: SafeKeeperConf) -> Result<()> {
         .map(|res| ("WAL remover".to_owned(), res));
     tasks_handles.push(Box::pin(wal_remover_handle));
 
-    set_build_info_metric(GIT_VERSION);
+    set_build_info_metric(GIT_VERSION, BUILD_TAG);
 
     // TODO: update tokio-stream, convert to real async Stream with
     // SignalStream, map it to obtain missing signal name, combine streams into
diff --git a/storage_broker/src/bin/storage_broker.rs b/storage_broker/src/bin/storage_broker.rs
index 23d1bee354..5ce24a6a42 100644
--- a/storage_broker/src/bin/storage_broker.rs
+++ b/storage_broker/src/bin/storage_broker.rs
@@ -44,10 +44,11 @@ use storage_broker::{
 };
 use utils::id::TenantTimelineId;
 use utils::logging::{self, LogFormat};
-use utils::project_git_version;
 use utils::sentry_init::init_sentry;
+use utils::{project_build_tag, project_git_version};
 
 project_git_version!(GIT_VERSION);
+project_build_tag!(BUILD_TAG);
 
 const DEFAULT_CHAN_SIZE: usize = 32;
 const DEFAULT_ALL_KEYS_CHAN_SIZE: usize = 16384;
@@ -438,7 +439,8 @@ async fn main() -> Result<(), Box<dyn std::error::Error>> {
     // initialize sentry if SENTRY_DSN is provided
     let _sentry_guard = init_sentry(Some(GIT_VERSION.into()), &[]);
     info!("version: {GIT_VERSION}");
-    ::metrics::set_build_info_metric(GIT_VERSION);
+    info!("build_tag: {BUILD_TAG}");
+    metrics::set_build_info_metric(GIT_VERSION, BUILD_TAG);
 
     // On any shutdown signal, log receival and exit.
     std::thread::spawn(move || {
diff --git a/test_runner/regress/test_build_info_metric.py b/test_runner/regress/test_build_info_metric.py
index 4e53928d14..8f714dae67 100644
--- a/test_runner/regress/test_build_info_metric.py
+++ b/test_runner/regress/test_build_info_metric.py
@@ -17,3 +17,6 @@ def test_build_info_metric(neon_env_builder: NeonEnvBuilder, link_proxy: NeonPro
 
         assert "revision" in sample.labels
         assert len(sample.labels["revision"]) > 0
+
+        assert "build_tag" in sample.labels
+        assert len(sample.labels["build_tag"]) > 0