## Problem
We run multiple proxies, we get logs like
```
... spans={"http_conn#22":{"conn_id": ...
... spans={"http_conn#24":{"conn_id": ...
```
these are the same span, and the difference is confusing.
## Summary of changes
Introduce a counter per span name, rather than a global counter. If the
counter is 0, no change to the span name is made.
To follow up: see which span names are duplicated within the codebase in
different callsites
c71aea0223