diff --git a/.github/workflows/deploy.yml b/.github/workflows/deploy.yml
index 7c1a784..e86b3b6 100644
--- a/.github/workflows/deploy.yml
+++ b/.github/workflows/deploy.yml
@@ -7,12 +7,10 @@ on:
 
 env:
   CARGO_TERM_COLOR: always
-  REGISTRY: ghcr.io
-  IMAGE_NAME: ${{ github.repository }}
+  IMAGE_NAME: networkcat/rustyip
 
 permissions:
   contents: read
-  packages: write
 
 jobs:
   # ---- CI checks ----
@@ -62,18 +60,17 @@ jobs:
       - name: Set up Docker Buildx
         uses: docker/setup-buildx-action@v3
 
-      - name: Log in to GHCR
+      - name: Log in to Docker Hub
         uses: docker/login-action@v3
         with:
-          registry: ${{ env.REGISTRY }}
-          username: ${{ github.actor }}
-          password: ${{ secrets.GITHUB_TOKEN }}
+          username: ${{ secrets.DOCKERHUB_USERNAME }}
+          password: ${{ secrets.DOCKERHUB_TOKEN }}
 
       - name: Extract metadata
         id: meta
         uses: docker/metadata-action@v5
         with:
-          images: ${{ env.REGISTRY }}/${{ env.IMAGE_NAME }}
+          images: ${{ env.IMAGE_NAME }}
           tags: |
             type=semver,pattern={{version}}
             type=raw,value=latest
@@ -92,7 +89,7 @@ jobs:
         id: full_image
         run: |
           TAG="${GITHUB_REF_NAME#v}"
-          echo "image=${{ env.REGISTRY }}/${{ env.IMAGE_NAME }}:${TAG}" >> "$GITHUB_OUTPUT"
+          echo "image=${{ env.IMAGE_NAME }}:${TAG}" >> "$GITHUB_OUTPUT"
 
   # ---- Deploy to VPS ----
   deploy:
@@ -199,8 +196,8 @@ jobs:
           DB_UPDATE_URL: ${{ secrets.DB_UPDATE_URL }}
           ORIGIN_CERT: ${{ secrets.ORIGIN_CERT }}
           ORIGIN_KEY: ${{ secrets.ORIGIN_KEY }}
-          GHCR_TOKEN: ${{ secrets.GITHUB_TOKEN }}
-          GHCR_USER: ${{ github.actor }}
+          DOCKERHUB_TOKEN: ${{ secrets.DOCKERHUB_TOKEN }}
+          DOCKERHUB_USERNAME: ${{ secrets.DOCKERHUB_USERNAME }}
           FIRST_DEPLOY: ${{ steps.detect.outputs.first_deploy }}
         run: |
           ansible-playbook -i inventory.yml playbook.yml
diff --git a/INSTALL.md b/INSTALL.md
index efebfe6..2969069 100644
--- a/INSTALL.md
+++ b/INSTALL.md
@@ -31,13 +31,13 @@ docker compose up --build
 Pushing a version tag (e.g. `v1.0.0`) triggers the full deployment pipeline:
 
 ```
-v* tag push --> CI checks --> Docker build + push to GHCR --> Terraform + Ansible deploy
+v* tag push --> CI checks --> Docker build + push to Docker Hub --> Terraform + Ansible deploy
 ```
 
 ### Pipeline Overview
 
 1. **Check** -- Runs `cargo fmt`, `cargo clippy`, and `cargo test`.
-2. **Build** -- Builds a Docker image and pushes it to GitHub Container Registry (`ghcr.io`).
+2. **Build** -- Builds a Docker image and pushes it to Docker Hub (`docker.io/networkcat/rustyip`).
 3. **Deploy** -- Provisions infrastructure with Terraform and configures/deploys with Ansible.
 
 The deploy job uses a `production` environment with concurrency control to prevent overlapping deployments.
@@ -79,7 +79,12 @@ If you are using environments, add them under the `production` environment (**Se
 | `ORIGIN_CERT` | Cloudflare Origin certificate (PEM) for TLS termination at HAProxy |
 | `ORIGIN_KEY` | Corresponding private key (PEM) for the Origin certificate |
 
-`GITHUB_TOKEN` is provided automatically by GitHub Actions and does not need to be configured. It is used to authenticate with GHCR.
+#### Docker Hub
+
+| Secret | Description |
+|---|---|
+| `DOCKERHUB_USERNAME` | Docker Hub username used for image push and pull |
+| `DOCKERHUB_TOKEN` | Docker Hub access token for authentication |
 
 ### Deploying
 
diff --git a/deploy/ansible/playbook.yml b/deploy/ansible/playbook.yml
index 8fdfa0b..63e16e0 100644
--- a/deploy/ansible/playbook.yml
+++ b/deploy/ansible/playbook.yml
@@ -10,8 +10,8 @@
     db_update_url: "{{ lookup('env', 'DB_UPDATE_URL') }}"
     origin_cert: "{{ lookup('env', 'ORIGIN_CERT') }}"
     origin_key: "{{ lookup('env', 'ORIGIN_KEY') }}"
-    ghcr_token: "{{ lookup('env', 'GHCR_TOKEN') }}"
-    ghcr_user: "{{ lookup('env', 'GHCR_USER') }}"
+    dockerhub_token: "{{ lookup('env', 'DOCKERHUB_TOKEN') }}"
+    dockerhub_username: "{{ lookup('env', 'DOCKERHUB_USERNAME') }}"
     first_deploy: "{{ lookup('env', 'FIRST_DEPLOY') | default('false', true) }}"
 
   roles:
diff --git a/deploy/ansible/roles/app/tasks/main.yml b/deploy/ansible/roles/app/tasks/main.yml
index 6a554e5..8b84f2f 100644
--- a/deploy/ansible/roles/app/tasks/main.yml
+++ b/deploy/ansible/roles/app/tasks/main.yml
@@ -40,9 +40,9 @@
     group: root
     mode: "0600"
 
-- name: Log in to GHCR
+- name: Log in to Docker Hub
   ansible.builtin.shell: |
-    echo "{{ ghcr_token }}" | docker login ghcr.io -u "{{ ghcr_user }}" --password-stdin
+    echo "{{ dockerhub_token }}" | docker login -u "{{ dockerhub_username }}" --password-stdin
   no_log: true
   changed_when: true