warmbly/internal/app/advisor/thresholds.go

package advisor

// Thresholds. Every value here traces to the sending-safety and paid-pool
// policy in CLAUDE.md, or to the provider guidance that policy cites. They are
// deliberately stricter than the point where mailbox providers start
// penalising a sender: advice that arrives at the same moment Google throttles
// you is advice that arrived too late.
const (
	// --- sample floors -----------------------------------------------------
	// Below these, a rate is noise and the detector stays silent. A single
	// bounce out of three sends is not a 33% bounce rate worth alarming about.

	// minSendsForRate is the floor for bounce/complaint rates on a mailbox or
	// campaign. CLAUDE.md's complaint floor is 100 delivered in 30 days; we use
	// a lower bar for bounces because hard bounces are unambiguous and a bad
	// list shows itself early.
	minSendsForComplaintRate = 100
	minSendsForBounceRate    = 50
	// minWarmupDeliveriesForPlacement mirrors the documented spam-placement
	// floor: at least 20 warmup deliveries in the last 7 days.
	minWarmupDeliveriesForPlacement = 20
	// minSendsForEngagement is the floor for reply/open-rate advice. Copy
	// feedback on 30 sends is superstition.
	minSendsForEngagement = 200
	// minStepSendsForDropoff is the per-step floor for follow-up advice.
	minStepSendsForDropoff = 100

	// --- deliverability bands ---------------------------------------------
	// Google: keep user-reported spam below 0.10%, never reach 0.30%.
	// SES: complaint 0.1% puts an account under review, 0.5% can pause it.
	complaintRateWarn     = 0.03
	complaintRateCritical = 0.10

	// SES: bounce below 5%; 5% is review, 10% can pause sending.
	bounceRateWarn     = 3.0
	bounceRateCritical = 5.0

	// Spam-folder placement at Google, Microsoft and Yahoo. The pool only
	// slows a mailbox at these; the advice is what the member may choose.
	spamPlacementWarn       = 10.0
	spamPlacementQuarantine = 20.0
	spamPlacementBlock      = 50.0

	// --- mailbox volume ----------------------------------------------------
	// The repo defaults: 50/day cold cap, 600s minimum gap.
	defaultColdCap  = 50
	defaultMinGap   = 600
	safeColdCapBand = 50
	// newMailboxDays is how long a mailbox counts as new. Postmark puts domain
	// warmup at 3-6 weeks; 30 days is the conservative middle.
	newMailboxDays = 30
	// newMailboxSafeCap is the recommended ceiling for a mailbox in that
	// window: the documented "start cold outreach around 10-20/day".
	newMailboxSafeCap = 20
	// minSafeGapSeconds is the floor below which sends read as bursty from one
	// mailbox regardless of the daily total.
	minSafeGapSeconds = 300

	// --- warmup ------------------------------------------------------------
	// Repo defaults: base 10/day, ceiling 40/day, +1/day ramp, 30% reply rate.
	defaultWarmupBase  = 10
	defaultWarmupMax   = 40
	minWarmupBase      = 5
	minWarmupReplyRate = 20
	// warmupCeilingFloorRatio is the share of a mailbox's cold cap that its
	// warmup ceiling should at least match. A mailbox sending 50 cold/day on a
	// 10/day warmup ceiling has almost no positive signal to offset the cold
	// traffic.
	warmupCeilingFloorRatio = 0.5

	// --- campaign performance ---------------------------------------------
	// Cold outreach reply rates below this, at volume, mean the offer or the
	// list is wrong; more sending will not fix it and will cost reputation.
	replyRateWeak    = 1.0
	replyRateVeryLow = 0.3
	// stepDropoffFactor: a follow-up step whose reply rate is this many times
	// worse than the campaign's best step is worth rewriting.
	stepDropoffFactor = 4.0

	// --- sequence shape ----------------------------------------------------
	// A single-email cold campaign leaves most of its replies unclaimed.
	minRecommendedSteps = 3
	// Follow-ups closer together than this read as pestering.
	minFollowUpDays = 2
	// And further apart than this lose the thread entirely.
	maxFollowUpDays = 14

	// --- list hygiene ------------------------------------------------------
	roleAddressShareWarn = 15.0
	freeMailShareWarn    = 40.0
	suppressedShareWarn  = 10.0
	missingNameShareWarn = 10.0
	// listExhaustionDays: a running campaign with fewer than this many days of
	// leads left needs more list before it silently goes quiet.
	listExhaustionDays = 7

	// --- copy --------------------------------------------------------------
	subjectTooLong   = 60
	bodyTooLongWords = 200
	maxLinksInBody   = 2
)

// spamTriggerPhrases are the phrases that most reliably move cold B2B mail into
// spam filters and, more importantly, read as bulk mail to a human. The list is
// deliberately short: a 200-word spam-word list produces noise findings on
// perfectly good copy, which trains people to ignore the Advisor.
var spamTriggerPhrases = []string{
	"act now",
	"buy now",
	"click here",
	"congratulations",
	"credit card",
	"dear friend",
	"double your",
	"earn extra cash",
	"free trial",
	"guarantee",
	"limited time",
	"make money",
	"no obligation",
	"no strings attached",
	"once in a lifetime",
	"risk free",
	"special promotion",
	"this is not spam",
	"urgent",
	"winner",
	"100% free",
	"$$$",
}