diff --git a/frontend/src/lib/components/home/ImportProjectModal.svelte b/frontend/src/lib/components/home/ImportProjectModal.svelte
index f56578dcad..8e9b6acca2 100644
--- a/frontend/src/lib/components/home/ImportProjectModal.svelte
+++ b/frontend/src/lib/components/home/ImportProjectModal.svelte
@@ -15,7 +15,7 @@
 	import { useSetupStep } from '$lib/importWizard/setupStep.svelte'
 	import type { ImportPlan } from '$lib/importWizard/plan'
 	import { workspaceStore } from '$lib/stores'
-	import { logFeatureUsage } from '$lib/utils/featureUsage'
+	import { hubProjectUsageKey, logFeatureUsage } from '$lib/utils/featureUsage'
 	import { sendUserToast } from '$lib/toast'
 
 	/**
@@ -225,7 +225,7 @@
 	function finish(setupOutcome: SetupOutcome, outstanding = 1) {
 		// On the way out rather than on the pick: what is worth counting is an import that
 		// landed, not a dialog that was opened and abandoned.
-		if (slug) logFeatureUsage('home', 'template_import', { key: slug })
+		if (slug) logFeatureUsage('home', 'template_import', { key: hubProjectUsageKey(slug) })
 		logFeatureUsage('home', 'template_setup', { key: setupKey(setupOutcome, outstanding) })
 		finishing = true
 		// Through the same deferred reload every closing uses. `done` survives a retry, so
diff --git a/frontend/src/lib/utils/featureUsage.test.ts b/frontend/src/lib/utils/featureUsage.test.ts
index ef60cd2b36..e0a4c868e7 100644
--- a/frontend/src/lib/utils/featureUsage.test.ts
+++ b/frontend/src/lib/utils/featureUsage.test.ts
@@ -1,10 +1,29 @@
 import { describe, expect, it, vi } from 'vitest'
 
 vi.mock('$lib/gen', () => ({ OpenAPI: { BASE: '/api' } }))
-vi.mock('$lib/stores', () => ({ workspaceStore: { subscribe: () => () => {} } }))
+
+// A store `get()` can read, so a test can say which hub the instance points at.
+const hubBaseUrl = vi.hoisted(() => {
+	let value = 'https://hub.windmill.dev'
+	return {
+		set: (v: string) => (value = v),
+		store: {
+			subscribe: (run: (v: string) => void) => {
+				run(value)
+				return () => {}
+			}
+		}
+	}
+})
+
+vi.mock('$lib/stores', () => ({
+	workspaceStore: { subscribe: () => () => {} },
+	hubBaseUrlStore: hubBaseUrl.store
+}))
 
 import {
 	createFeatureUsageBuffer,
+	hubProjectUsageKey,
 	hubScriptUsageKey,
 	type FeatureUsageEventPayload
 } from './featureUsage'
@@ -107,3 +126,34 @@ describe('hubScriptUsageKey', () => {
 		).toBe('acme/list_a_user_s_items_sorted')
 	})
 })
+
+describe('hubProjectUsageKey', () => {
+	it('reports the slug for every spelling of the public hub', () => {
+		for (const hub of [
+			'https://hub.windmill.dev',
+			'http://hub.windmill.dev/',
+			'HTTPS://hub.windmill.dev',
+			'https://HUB.WINDMILL.DEV',
+			'https://hub.windmill.dev:443',
+			'  https://hub.windmill.dev  '
+		]) {
+			hubBaseUrl.set(hub)
+			expect(hubProjectUsageKey('stripe-invoices'), hub).toBe('stripe-invoices')
+		}
+	})
+
+	it("keeps a private hub's project names off the wire", () => {
+		// The slug is the customer's own content on an instance running its own hub, and the
+		// disclosure only claims public project names.
+		for (const hub of [
+			'https://hub.internal.example',
+			'https://hub.windmill.dev.evil.example',
+			'https://windmill.dev',
+			'hub.windmill.dev',
+			'not a url'
+		]) {
+			hubBaseUrl.set(hub)
+			expect(hubProjectUsageKey('acme-payroll'), hub).toBe('private')
+		}
+	})
+})
diff --git a/frontend/src/lib/utils/featureUsage.ts b/frontend/src/lib/utils/featureUsage.ts
index 793d137593..cd75542681 100644
--- a/frontend/src/lib/utils/featureUsage.ts
+++ b/frontend/src/lib/utils/featureUsage.ts
@@ -1,7 +1,7 @@
 import { get } from 'svelte/store'
 import { OpenAPI } from '$lib/gen'
-import { workspaceStore } from '$lib/stores'
-import { PRIVATE_HUB_MIN_VERSION } from '$lib/hub'
+import { hubBaseUrlStore, workspaceStore } from '$lib/stores'
+import { DEFAULT_HUB_BASE_URL, PRIVATE_HUB_MIN_VERSION } from '$lib/hub'
 
 // Anonymous product-usage counters (e.g. AI session activity), batched into the
 // backend `feature_usage` accumulator. Only aggregated counts ever leave the
@@ -187,3 +187,31 @@ export function hubScriptUsageKey(script: {
 	if (!app) return PRIVATE_HUB_KEY
 	return (summary ? `${app}/${summary}` : app).slice(0, 100)
 }
+
+/**
+ * A hub project's slug is only reportable when it names something on the public hub. An
+ * instance pointed at its own hub imports its own projects, whose names are the customer's
+ * content — the same reason `hubScriptUsageKey` collapses a private script to `private`,
+ * and what the disclosure means by "the name of any public hub project".
+ *
+ * Compared by host, so the port, scheme and trailing slash an operator may have typed do
+ * not decide it. Anything unparseable answers private.
+ */
+export function hubProjectUsageKey(slug: string): string {
+	return isPublicHub(get(hubBaseUrlStore)) ? slug : PRIVATE_HUB_KEY
+}
+
+function isPublicHub(hub: string): boolean {
+	const host = (url: string): string | undefined => {
+		try {
+			const parsed = new URL(url.trim())
+			return parsed.protocol === 'http:' || parsed.protocol === 'https:'
+				? parsed.hostname.replace(/\.$/, '').toLowerCase()
+				: undefined
+		} catch {
+			return undefined
+		}
+	}
+	const configured = host(hub)
+	return configured !== undefined && configured === host(DEFAULT_HUB_BASE_URL)
+}