{ "tests": [ { "input": { "customer": { "id": "CUST-12345", "name": "John Doe", "segment": "retail", "acquisitionCost": 150, "acquisitionChannel": "paid_search" }, "purchaseHistory": { "orderValues": [ 120, 89, 245, 78, 310 ], "customerDurationMonths": 18, "averageGrossMarginPercent": 35, "retentionRate": 85 } }, "output": { "acquisitionCostRatio": 0.0095436036647438072616219885, "adjustedLTV": 15567.333333333333333333333334, "averageOrderValue": 168.4, "basicLTV": 15717.333333333333333333333334, "customer": { "acquisitionChannel": "paid_search", "acquisitionCost": 150, "id": "CUST-12345", "name": "John Doe", "segment": "retail" }, "customerInsights": { "recommendedStrategy": "High-touch service, premium offers, exclusive events", "tier": "platinum" }, "customerLifetimeMonths": 80, "grossMargin": 0.35, "purchaseFrequency": 3.3333333333333333333333333336, "purchaseHistory": { "averageGrossMarginPercent": 35, "customerDurationMonths": 18, "orderValues": [ 120, 89, 245, 78, 310 ], "retentionRate": 85 } } } ], "nodes": [ { "type": "inputNode", "content": { "schema": "" }, "id": "ip1", "name": "request", "position": { "x": 110, "y": 114 } }, { "type": "expressionNode", "content": { "expressions": [ { "id": "e1-1", "key": "averageOrderValue", "value": "sum(purchaseHistory.orderValues) / len(purchaseHistory.orderValues)" }, { "id": "e1-2", "key": "purchaseFrequency", "value": "len(purchaseHistory.orderValues) / purchaseHistory.customerDurationMonths * 12" }, { "id": "e1-3", "key": "grossMargin", "value": "purchaseHistory.averageGrossMarginPercent / 100" }, { "id": "e1-4", "key": "customerLifetimeMonths", "value": "1 / (1 - purchaseHistory.retentionRate / 100) * 12" }, { "id": "e1-5", "key": "basicLTV", "value": "$.averageOrderValue * $.purchaseFrequency * $.grossMargin * $.customerLifetimeMonths" }, { "id": "e1-6", "key": "acquisitionCostRatio", "value": "customer.acquisitionCost / $.basicLTV" }, { "id": "e1-7", "key": "adjustedLTV", "value": "$.basicLTV - customer.acquisitionCost" } ], "passThrough": true, "inputField": null, "outputPath": null, "executionMode": "single" }, "id": "ex1", "name": "clv_calculation", "position": { "x": 430, "y": 114 } }, { "type": "decisionTableNode", "content": { "hitPolicy": "first", "rules": [ { "_id": "r1-1", "i1-1": "> 2000", "o1-1": "'platinum'", "o1-2": "'High-touch service, premium offers, exclusive events'" }, { "_id": "r1-2", "i1-1": "> 1000", "o1-1": "'gold'", "o1-2": "'Priority service, personalized offers, loyalty bonuses'" }, { "_id": "r1-3", "i1-1": "> 500", "o1-1": "'silver'", "o1-2": "'Enhanced service, targeted offers, occasional perks'" }, { "_id": "r1-4", "i1-1": "", "o1-1": "'standard'", "o1-2": "'Standard service, general promotions'" } ], "inputs": [ { "id": "i1-1", "name": "Adjusted LTV", "field": "adjustedLTV" } ], "outputs": [ { "id": "o1-1", "name": "Customer Tier", "field": "customerInsights.tier" }, { "id": "o1-2", "name": "Recommended Strategy", "field": "customerInsights.recommendedStrategy" } ], "passThrough": true, "inputField": null, "outputPath": null, "executionMode": "single" }, "id": "dt1", "name": "customer_segmentation", "position": { "x": 750, "y": 114 } } ], "edges": [ { "id": "ed1", "sourceId": "ip1", "targetId": "ex1", "type": "edge" }, { "id": "ed2", "sourceId": "ex1", "targetId": "dt1", "type": "edge" } ] }