Matthew Meszaros f64c7e8922 site: full redesign of company, legal, and deliverability pages
Ten pages rewritten end to end against the shared HeroAtmosphere hero,
container-page max-width, and sky color tokens, so they finally match
the visual language of the product pages (sending, warmup, developers,
roadmap, changelog).

Company:
- about: open-source positioning, control plane vs execution plane
  origin essay, six numbered build principles, posture comparison,
  real repo path strip, small-team note linking to roadmap and
  changelog and GitHub.
- brand: marks grid with wordmark and mark variants plus clear-space
  and min-size strip, full sky palette ramp with hex and token names,
  typography specimen (Inter plus system mono), four voice principles,
  do and dont misuse grid, press contact and download manifest.
- trust: posture badges with shipped vs roadmap items called out
  honestly, real envelope encryption flow (KMS, per-user DEK, AES-GCM,
  Redis-cached plaintext DEK, encrypted DEK in DynamoDB) with source
  anchors, worker boundary table, collect vs never-collect split, real
  auto-block thresholds, subprocessors link, responsible disclosure
  with security@warmbly.com only, status and changelog quick links.

Deliverability:
- mailbox-first positioning, per-mailbox health dashboard mocking the
  five real states (healthy, watch, throttled, quarantined, blocked),
  opinionated four-point stance, defaults spec sheet pulled straight
  from CLAUDE.md (50/day, 600s, 10/day, 40/day, +1/day, 100/5min,
  500/hr, 3/24h tokens, score > 50), four-pool isolation card grid,
  auto-quarantine band gauge with thresholds and Google/SES anchors,
  SPF/DKIM/DMARC/PTR coverage grid, six-row suppression engine table,
  recommended cold posture, by-the-numbers strip with source paths,
  FAQ and CTA.

Legal (consistent treatment, sticky sidebar TOC + numbered sections):
- terms: 17 numbered sections, Stripe payment processor note,
  placeholder governing-law phrasing, legal@warmbly.com contact.
- privacy: 13 sections mirroring the real encryption model in copy,
  print stylesheet for clean printing.
- dpa: 20 sections plus three annexes, SCC and UK IDTA references,
  72-hour breach notification, sub-processor authorization model,
  cross-references to terms and trust and subprocessors.
- acceptable-use: opinionated 14-section AUP, allowed vs not-allowed
  two-column grid, real mailbox health enforcement ladder, no fake
  enforcement statistics, abuse@warmbly.com.
- subprocessors: designer-grade table of real vendors only (AWS,
  Cloudflare, Stripe, Postmark, Sentry, Plain) with real security or
  privacy URLs, mobile stacked-card fallback, subscribe-to-changes
  mailto, evaluation criteria, notice and objection window.
- cookies: per-category tables (strictly necessary, functional,
  third-party) with real cookie names, analytics and marketing
  explicitly empty rather than invented, manage-preferences anchor.

Constraints enforced across all ten: no em dashes, no fabricated
metrics, no fake compliance badges, no fictional company or employee
names, no AI-cute filenames or terminal logs. Astro JSX parser
caveat respected throughout (no < or <= comparisons inside JSX
expression blocks; all comparisons hoisted to frontmatter).
2026-05-27 04:51:27 +00:00
2026-01-17 09:19:43 +00:00

Warmbly

Open-source email warmup and cold outreach platform.

Overview

Warmbly is split into a control plane (API, consumer, tracking, realtime, web) and a worker fleet (distributed sender processes running on VPSes around the world). The control plane runs in one place; workers run on as many machines as you want so cold mail flows through many distinct IPs.

Workers are added and managed from the admin dashboard over SSH. Credentials are stored encrypted (KMS envelope encryption) and live-editable. Worker images can auto-update from GitHub Releases when a new tag is published.

The project is open source and self-hostable end-to-end.

Architecture

The frontend (React) talks to three control-plane services: the Backend API (Go), Realtime (Elixir/Phoenix), and Tracking (Rust). All three publish events to Kafka (Avro + Schema Registry). The Consumer (Go) reads those events and updates Postgres state. Workers (Go) execute sends and mailbox sync, subscribing to per-worker Kafka topics; they never touch Postgres directly.

Component Technology
Backend API Go 1.25, Gin
Consumer Go, Kafka consumer
Worker Go, distributed across VPSes
Tracking Rust, Axum
Realtime Elixir 1.18, Phoenix Channels
Primary DB PostgreSQL 16
Cache Redis 7
Message bus Kafka + Schema Registry
Object store S3 (or compatible)
Encryption root AWS KMS (or compatible)
Per-user secrets DynamoDB (or compatible)

Services

Service Port (local) Plane Description
Backend 8080 control REST API, auth, business logic, worker orchestration
Tracking 3000 control Open/click pixel + redirect service
Realtime 4000 control WebSocket gateway
Consumer control Kafka event processor
Worker execution SSH-managed sender process, one per VPS
Web 5173 Vite dev server (frontend)

Quick Start (local dev / simulation)

There's a single docker-compose.yml at the repo root that runs everything for local development, including LocalStack for KMS/DynamoDB/S3, stripe-mock, mailpit, and the optional kafka-ui debugger.

The stack is split into infra (postgres, redis, kafka, etc.: stateful, slow to start, identical across branches) and app (the language services you actually iterate on). Every make target pins -p warmbly as the compose project, so multiple git worktrees share the same infra and only the app containers churn per branch.

Daily workflow

# 1. Once, from any worktree (usually root). Brings up postgres, redis,
#    zookeeper, kafka, schema-registry, mailpit, localstack, stripe-mock,
#    and cloud-tasks-emulator. Leave running.
make infra

# 2. In the worktree you're iterating on. Brings up backend, consumer,
#    worker, tracking, realtime, web with hot reload (air / cargo-watch
#    / Phoenix / Vite). Bind-mounted source means saves rebuild in place.
make app

# 3. Switching worktrees:
cd /path/to/other-worktree
make app          # recreates app containers against the new source;
                  # infra is untouched, caches stay warm.

Stopping and logs

make app-logs     # stream logs from the hot-reload services
make logs         # stream logs from everything (infra + app)
make logs backend # one or more named services

make app-down     # stop app services, keep infra running
make infra-down   # stop infra too (volumes preserved)
make stop         # full teardown (everything, all profiles)
make reset        # nuke everything including volumes (start over)

Other targets

make up           # production-style images (no hot reload); smoke test
                  # "does the release binary boot?"
make sim          # adds premium + dedicated workers (prod-image flow)
make seed         # load rich fixtures (3 orgs, 6 mailboxes, a campaign,
                  # suppressed contacts). Requires `make app` or `make up`.
make tools        # debugging UIs (kafka-ui at :18090)
make status       # docker compose ps
make restart <svc>    # rebuild + restart one service (prod-image flow only;
                      # under `make app` air handles this automatically)
make restart-go       # rebuild + restart all Go services (prod-image flow)
make restart-all      # rebuild + restart Go + Rust + Elixir (prod-image flow)

Service URLs (all ports offset to avoid clashes with locally-installed daemons):

See resources/local-development.md for the full setup.

Project Structure

  • cmd/ — service entrypoints: backend/, consumer/, worker/, seed/
  • internal/ — Go code:
    • api/ — HTTP handlers and routes
    • app/ — application services (auth, email, campaign, worker_orchestrator, releases, etc.)
    • config/ — env-first config with optional AWS Secrets Manager
    • events/ — Kafka schemas
    • infrastructure/ — database, cache, queue, KMS, S3, Dynamo clients + SQL migrations
    • models/ — domain types
    • repository/ — data access
  • tracking/ — Rust tracking service
  • realtime/ — Elixir WebSocket service
  • web/ — React frontend (Vite + React Router + Tailwind)
  • scripts/ — VPS install script + LocalStack bootstrap
  • deploy/docker/ — Dockerfiles
  • resources/ — technical documentation

Worker Deployment

Workers run on real machines so cold-mail traffic spreads across many IPs. There are two ways to bring one up:

From the admin dashboard (recommended). Admin opens /app/admin/workers, fills in the host + port + user, gets back an ed25519 public key. Admin pastes it into ~/.ssh/authorized_keys on the VPS, clicks Test, then Install. The backend SSHes in, runs the installer, configures systemd, and starts the worker container. From then on, all lifecycle ops (restart, update, rotate keys, system updates, logs, reboot) happen from the dashboard.

From the VPS itself. Same installer, run by hand:

curl -fsSL https://get.warmbly.com/worker | sudo bash -s -- \
  --kafka kafka.example.com:9092 \
  --schema-registry https://schema.example.com \
  --redis redis://cache.example.com:6379 \
  --aws-region us-east-1 --aws-key ... --aws-secret ...

Worker identity is derived deterministically from the VPS's public IPv4 (UUIDv5), so the same IP always resolves to the same worker. Reputation persists across reinstalls.

See resources/deployment-guide.md for the full flow.

Credentials and Profiles

Workers don't carry hardcoded credentials. Two reusable entities, both editable from the dashboard:

  • AWS Credentials — named keypair; secret encrypted via KMS-wrapped DEK.
  • Worker Profile — bundles Kafka + Schema Registry + Redis + image tag + AWS reference. One profile, many workers.

Workers reference a profile. When you edit the profile, assigned workers show a "stale config" banner; one click rewrites /etc/warmbly/worker.env and restarts each one.

Auto-Update from GitHub Releases

Each worker profile picks a release channel:

  • pinned — manual image tag
  • stable — latest non-prerelease GitHub Release
  • dev — latest release (including prereleases)

When auto_update is on and a new release fires the webhook, the backend resolves the channel, updates each assigned worker over SSH (regenerates the systemd unit with the new image, pulls, restarts), and records the running version.

Push-driven, not poll-driven: one check on backend boot, then the GitHub webhook (POST /webhooks/github/releases, HMAC-validated). Admin can also click "Check now."

All configuration is env-driven so self-hosters can point at their own fork:

RELEASES_ENABLED=true
RELEASES_GITHUB_REPO=youruser/yourfork
RELEASES_WORKER_IMAGE_REPO=ghcr.io/youruser/yourfork/worker
RELEASES_WEBHOOK_SECRET=<shared secret>
RELEASES_GITHUB_TOKEN=<optional, raises API limits>

System Updates

The dashboard can also run OS package upgrades on each VPS (apt / dnf / pacman / apk), detect whether a reboot is needed, and reboot on demand. Reboots are never automatic.

Building

go build -o bin/backend  ./cmd/backend
go build -o bin/consumer ./cmd/consumer
go build -o bin/worker   ./cmd/worker

cd tracking && cargo build --release
cd realtime && mix deps.get && mix release
cd web      && pnpm install && pnpm build

CI / Release Flow

GitHub Actions builds + pushes images to GHCR:

Workflow Trigger Result
ci.yml PR/push Tests, linting, security scan
build-push.yml Push to main :{sha} and :dev tags
release.yml Tag vX.Y.Z :vX.Y.Z, :vX.Y, :vX, :prod tags + GitHub Release

The control plane (backend / consumer / tracking / realtime / web) auto-deploys via Railway. Workers update via the dashboard or auto-update flow described above — they're the only service that needs in-band update orchestration.

See resources/cicd.md.

Documentation

License

Licensed under the Apache License 2.0. Copyright 2026 Mindroot Ltd. See LICENSE.

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